SocialMedia

Data protection and social media: bringing together things that previously did not match

The past few weeks have been turbulent for Facebook. The social media platform has been forced to admit that the personal data of up to 87 million of its users had been the object of an unauthorised sale by a former psychology professor in the context of an opinion survey to the data analyst company Cambridge Analytica. The latter is suspected of having used the data acquired in this way for activities including the election campaign of U.S. President, Donald Trump, among other things. In 2017, Google, which is a subsidiary of Alphabet Inc, was the subject of criticism when the video portal, YouTube, placed ads of well-known companies next to extremist and racist videos. In recent years, the two online behemoths have enjoyed huge success with the collection and analysis of personal data – considered the “gold of the 21st century“ – for the purposes of online advertising aimed…